Maite Felices is a creative consultant. She has run her own company for fifteen years, Felices Agency, an independent communication agency specialized in design, creativity and brand image, which takes her own surname as a personal mark and declaration of intentions.
Her work combines the development of formulas, content and communication strategies that position and relaunch the personality of the brand with the disclosure and dissemination among prescribers and experts, an equation that marks the business vision of an economist.
Felices dominate communication areas ranging from the most sober and rigorous corporate to the most creative and innovative in terms of uniqueness and category in image. Providing sensitivity and color to corporate gray, interlacing originality and company, is one of its strengths.
The architecture of the brand, the structuring of the discourse, the solvency of criteria and a great culture of creativity are key values with which FELICES positions products, companies and institutions. All of this from experience in advertising and public relations and high-end communication in lifestyle and design.
Felices is a great connoisseur of the design sector, from the blank sheet and the idea to the productive and industrial fabric. She has been a member of the board of directors of the FAD (Fomento de las Artes y Diseño), has positioned the image of Spanish design in the last decade in RED (Reunión de Empresas de Diseño) and has been co-founder and responsible for the image of Design Institute of Spain (D!OS).
She has promoted Spanish companies internationally, in markets and fairs in New York, Stockholm, Milan, Frankfurt, Berlin or Paris. And she has been an advisor in the strategic consultancy of small companies whose brands are recognized by the main prescribers, and in major projects for renowned brands such as Fundación Telefónica, Guía Repsol, Barceló Viajes, La Cartuja de Sevilla, Simon Electric, Ondarreta, Seat, Ajuntament de Barcelona, ME by Melià, The Cotton House Hotel, Nanimarquina, BD Barcelona, Thyssen Bornemisza.
Her agency has been in charge of the main events of national and international press headlines, such as, for example, the Tendències Awards (El Mundo Catalunya), the Fuera de Serie and Expansión Awards, the New York Times T Magazine Awards, or the Frame Magazine 20th anniversary.
Throughout her extensive professional experience, she has developed a very particular personal decalogue: let's educate ourselves in uncertainty, learn to listen, cultivate intuition and trust the hunch (professional, vital), create a stock exchange in which imagination is listed , the pleasure for things that generate other types of satisfactions, such as things well done and happy sobriety.