CREATIVE CONSULTANCY AND BRAND IMAGE CREATION TO LAUNCH THE CoCo Sapiens INITIATIVE, A NON-PROFIT ASSOCIATION THAT BRINGS TOGETHER THE BEST PRODUCERS IN TERMS OF SUSTAINABILITY, HEALTH, AND GASTRONOMY. AVOIDING THE CHANNELIZATION OF THE TERM "SUSTAINABILITY" AND PROVIDING A SHOPPING TOOL THAT ALLOWS THE CONSUMER TO EASILY DISTINGUISH THE QUALITY OF A PRODUCT AT A GLANCE.

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THE OBJECTIVES WITH DIFFERENT COMMUNICATION ACTIONS WERE TO BUILD A COMMUNITY OF CONSCIOUS CONSUMERS WHO WANT TO TRANSFORM THE FOOD SYSTEM THROUGH THEIR DAILY CHOICES, PROVIDING VISUALLY APPEALING INFORMATION.

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OUR MAIN ACTION WAS TO ALIGN WITH THE VALUES OF BIGAS LUNA AND CONTINUE HIS LEGACY OF "GOOD EATING," BRINGING HIS MESSAGES RELATED TO FOOD TO THE AUDIENCE AND CELEBRATING WHAT HE CALLED "THE DINNERS OF THE 21ST CENTURY.