OUR ENGAGEMENT WITH MAXIME BEGAN WHEN HE WAS NAMED THE ARCHITECT FOR THE ORIENT EXPRESS, A PROJECT LARGELY KNOWN WITHIN FRANCE. OUR PRIMARY OBJECTIVE WAS TO ELEVATE HIS INTERNATIONAL PRESENCE WHILE SPOTLIGHTING HIS ROLE IN THIS PRESTIGIOUS PROJECT, EMPHASIZING HIS IDENTITY AS A NEOCLASSICAL ARCHITECT WITH A PROFOUND APPRECIATION FOR INTRICATE DETAILS.

 

TO ACHIEVE THIS, WE DEVISED A DYNAMIC PR STRATEGY AIMED AT GENERATING IMPACTFUL COVERAGE IN BOTH OFFLINE AND ONLINE PRESS AND MEDIA OUTLETS GLOBALLY. SIMULTANEOUSLY, OUR INVOLVEMENT IN THE CREATIVE DEPARTMENT HAS ALLOWED US TO GENERATE HIGH-VALUE CONTENT, CONTRIBUTING TO THE AMPLIFICATION OF MAXIME'S DIGITAL FOOTPRINT. OUR FOCUS LIES IN COMMUNICATING MAXIME'S NARRATIVE, INVITING AUDIENCES TO DISCOVER THE INSPIRATION BEHIND HIS DESIGNS, THE COLLABORATIVE SYNERGY WITH ARTISANS, AND THE TRANSFORMATIVE ESSENCE OF HIS MAGNUM OPUS—THE REVAMPED ORIENT EXPRESS.